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PROJECT DECKS
Warner Bros.
FALL 2023 DELIVERABLE
NEON
FALL 2023 DELIVERABLE
Project sponsor: Executive Director of Innovation, Special Projects, & Global Community Management at WBD
Large-scale study on the effects of social media and nostalgia on Gen Z consumption habits and audience engagement, with focused insights on Barbie (2023). Gathered and analyzed 4,000+ survey respondents and conducted 30 in-depth interviews. Leveraged advanced data analytical tools (Rival Tech).
Presented to: Warner Bros' Data & Research team, Senior Vice President of Global Consumer Insights, Vice President of Content Licensing Research & Analytics, Executive Director of Innovation, Executive Director of Research, Executive Director of Global Content Sales Research, Executive Director of Global Insights & Analytics, Director of Content Sales Research, Senior Coordinator of Studio Business & Operations, & Research Product Manager of Global Content Sales at WBD + Director of Customer Success, & Senior Customer Success Manager at Rival Technologies
(abridged for NDA compliance)
Project sponsor: Vice President of Marketing at NEON
Executed marketing campaigns for film releases, coordinated promotional screenings, and developed brand positioning strategies.
Films: Origin (2023), Eileen (2023), Anatomy of a Fall (2023)
(abridged for NDA compliance)
Capcut for Business (Pippit AI)
SPRING 2024 DELIVERABLE
Project sponsor: Global Head of GTM at Bytedance
Product design and development for CC4B's (CapCut for Business) beta platform CapCut Commerce Pro (now Pippit AI).
(abridged for NDA compliance)
Deezer
FALL 2024 MIDTERM DELIVERABLE
Consumer research project on Gen Z's relationship with cultural identity, social media habits, and brand engagement. Analyzed findings to identify emerging trends and patterns.
(abridged for NDA compliance)
Another Planet Entertainment
SPRING 2024 MIDTERM DELIVERABLE
Project sponsor: Marketing Director at Another Planet
Consumer research study on the primary influential factors behind ticket purchases to improve marketing strategy. Gathered and analyzed 200+ survey responses.
Midterm: Overview, data collection progress.
Another Planet Entertainment
SPRING 2024 FINAL DELIVERABLE
Project sponsor: Marketing Director at Another Planet
Presented to: Executive and marketing teams, in-person at Another Planet HQ in Berkeley.
(abridged for NDA compliance)
Goldenvoice
SPRING 2024 MIDTERM DELIVERABLE
Project sponsor: Integrated Marketing Coordinator
at Goldenvoice
Consumer research study on the factors behind conversion rates and price resistance for concerts and events. Gathered and analyzed 400+ survey responses and 30+ in-depth interviews.
(abridged for NDA compliance)
Linktree
SPRING 2024 MIDTERM DELIVERABLE
Project sponsor: Social Content Manager at Linktree
Content creation and digital marketing strategies to increase UGC and Gen Z's brand awareness.
(abridged for NDA compliance)
AMAZN HQ
SPRING 2024 MIDTERM DELIVERABLE
Project sponsors: CEO + Marketing Director at AMAZN HQ
Developed brand growth strategy for AMAZN HQ.
Midterm: Competitor and market analysis, audience activation and monetization strategies, partnership and campaign proposals.
AMAZN HQ
SPRING 2024 FINAL DELIVERABLE
Project sponsors: CEO + Marketing Director at AMAZN HQ
Brand growth strategies.
Final: Website analysis, wireframe recommendations, and merchandise ideas and mockups.
GU Energy
FALL 2023 DELIVERABLE
Project sponsors: CEO, VP of Marketing, + VP of People and Culture at GU Energy
Targeted research study on post-grad collegiate athletes’ nutritional habits and the role of sports nutrition in daily life to inform brand strategy and audience targeting.
Presented to: CEO, VP of Marketing, + VP of People and Culture at GU Energy
(abridged for NDA compliance)
Amerisci Group
FALL 2023 DELIVERABLE
Project sponsor: CFO at Amerisci
Marketing and expansion/transition strategies from B2B to B2C.
(abridged for NDA compliance)
BCEC EVP
PITCH PRESENTATION
Pitch presentation for the Vice President of External Affairs of Business Careers in Entertainment Club (BCEC).
Support Small Businesses & Artists (SSAB) Night Market
PROJECT SHOWCASE
Produced, coordinated, and marketed a large-scale outdoor market featuring 47 vendors, generating $10K+ in sales & attracting 1,000+ attendees in 4 hours.
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