ABOUT
ELAINE HONG
Based in Los Angeles.
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Education
University of California, Berkeley
August 2021 – July 2025
B.A. Media Studies (Digital Studies Concentration)
B.A. Art Practice
Minor: Design Innovation (Berkeley Certificate in Design Innovation)​
Consulting
My consulting work spans product development and UI/UX design, marketing strategy, large-scale data research and analytics, brand growth, monetization strategies, content creation, and event planning. While much of my work focuses on the media and music industries, my experience also extends into other fields.
As a Project Manager, I led a team of 50 consultants to deliver projects for clients including CapCut (Bytedance), Another Planet Entertainment, Goldenvoice, Linktree, and AMAZN HQ.
As a Project Consultant, I've worked with companies such as Warner Bros., NEON Rated, Deezer, GU Energy, Amerisci Group, and the SSAB Night Market.
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​Product Design
I led a 10-member team to develop CapCut Commerce Pro (now Pippit AI), refining the platform's usability, AI content-creation workflows, product design, and overall visual aesthetics.
I am also the lead product designer for FEATUR—a platform that connects creators, artists, and businesses through collaborative discovery and algorithmic matchmaking.
Through Berkeley's BCDI program, I have researched, designed, and presented products in both environmental technology and medical technology.
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Film
Since October 2025, I have served as the Executive Assistant to Emmy and multi-award-winning director, producer, and film festival organizer Georges N. Chamchoum, supporting executive operations across film and festival projects.
I help coordinate premieres, screenings, red-carpet events, and meetings, while managing complex scheduling, confidential materials, investor communications, pitch decks, and stakeholder presentations. I also create marketing posters, social media content, and other branded materials for both the company and Georges’s personal platforms.
In this role, I also provide on-site talent greenroom, event, and post-event support for directors and actors including: Lee Byung-hun (Snow Leopard Awards); Sean Baker, Shih-Ching Tsou, and Nina Yeh (Left-Handed Girl press circuit), Lucy Liu, Lawrence Shou, and Eric Lin (Rosemead press circuit); Lisa Lu (Lisa Lu Plays Herself press circuit); Daniel Lee, Tony Cheung, and Henry Wan-man Lai (Dragon Blade 10th Anniversary and Snow Leopard Awards); Anselm Chan (The Last Dance press circuit); Isamu Imakake (Dragonheart U.S. premiere); Celeste Friedman (Love & Karma world premiere); Kelly Chen (Marching Boys U.S. premiere); Yun Jin Lee (Sisterhood international preimiere); Joanne Goh (Family Secrets U.S. premiere), among others.
I also assist with partnerships and negotiation communications with investors, distributors, and sponsors—including Samsung Onyx, the Bruce Lee Foundation, Jackson Market, Stella Rosa, Niu Vision Media, and the City of Culver City—helping prepare discussions with executives and drafting both official documents and general correspondence.​
​​Fine Arts
I began my artistic training in traditional media at the U.S. Fine Art Education Center and further developed my practice through my studies at UC Berkeley.
My work spans both physical and digital mediums. In traditional media, I primarily work with acrylic, graphite, charcoal, ink, and mixed media, with experience in installation art. I also studied traditional Chinese calligraphy and painting under internationally award-winning career calligraphy artist Haixin Tao.
My digital practice spans digital illustration, graphic design, fine-art and commercial photography, videography, visual effects editing, and animation, with additional experience in 3D modeling and motion work. My technical proficiencies include Adobe Creative Suite (Illustrator, Indesign, Lightroom, Photoshop, Premiere Pro), Final Cut, Procreate, and Blender.
My work has been exhibited at Worth Ryder Gallery and nominated for display at the Berkeley Art Museum and Pacific Film Archive (BAMPFA).​
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Fashion
My designs are deeply inspired by my love for literature and the fantastical, blending storytelling with design to create pieces that function as wearable narratives—ranging from avant-garde conceptual pieces to more accessible everyday designs.​
Two of my collections have been showcased at FAST Cal, the Bay Area's largest student runway, as well as in other notable events like the Next Bay Area Runway. I have also designed and styled looks for product campaigns with brands including Mugler, Viktor & Rolf, and Valentino Beauty.
I have also designed costumes for UC Berkeley TDPS and other productions under the direction of Tony-nominated costume designer Dominique Fawn Hill. In addition, I have experience working as an Assistant Stylist at SF Fashion Week. ​​​
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Social Media & Commercial Art
My social media work focuses on advanced video production, visual effects editing, graphic design, digital illustration, web design, and merchandise design. Alongside the creative process, I analyze market trends, audience insights, and user data to forecast emerging trends to inform brand direction, content strategy, visual style, and audience targeting across platforms.
I have produced branded content across a wide range of industries—including media, real estate, fashion, beauty, and nonprofit organizations—working with companies such as the Asian World Film Festival, Landmark Properties, Kee Wah USA, and Cross Cultures US.
I have also grown my personal platform to 110K+ followers on Tiktok, where I regularly collaborate with brands like YesStyle, Rom&nd, Skin1004, Ninety-Nine Dreams, Wiwilink, NailVesta, and others. In addition, I contributed written content for product launches and digital campaigns as a content writer for Olens Global.​​​