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CONSULTING PORTFOLIO

Project focuses: product development/design, UI/UX design, marketing strategy, large-scale data research/analytics, brand growth, monetization strategies, content creation, event planning.

Main sectors: film/TV, media, music, social media

Project Manager

  • Capcut for Business (Pippit AI)

  • Linktree

  • Goldenvoice

  • Another Planet Entertainment

  • AMAZN HQ

Project Consultant

  • Warner Bros. Discovery

  • Neon Rated

  • Deezer

  • GU Energy

  • SSAB Night Market

Individual Consultant

  • Amerisci Group

Warner Bros. Discovery
MIDTERM DELIVERABLE

Role: Project Consultant | Media Intern
Point of contact: Executive Director of Innovation, Special Projects, & Global Community Management
Large-scale, NDA-protected project for Warner Bros' Data & Research team. Executed a large-scale study on Gen Z’s consumption habits, analyzing 4,000+ survey respondents and conducting 30 in-depth interviews.
Leveraged advanced data analytical tools (Rival Tech) to uncover insights on how social media, viewing behavior, and nostalgia influence audience engagement—with focused insights on responses to Barbie (2023).
Midterm: Methodology and insights.

Warner Bros. Discovery
FINAL DELIVERABLE

Role: Project Consultant | Media Intern
Point of contact: Executive Director of Innovation
Presented to: Senior Vice President of Global Consumer Insights, Vice President of Content Licensing Research & Analytics, Executive Director of Innovation, Executive Director of Research, Executive Director of Global Content Sales Research, Executive Director of Global Insights & Analytics, Director of Content Sales Research, Senior Coordinator of Studio Business & Operations, & Research Product Manager of Global Content Sales at WBD
+ Director of Customer Success & Senior Customer Success Manager at Rival Technologies
(abridged for NDA compliance)

Neon Rated
MIDTERM DELIVERABLE

Role: Project Consultant | Media Intern
Point of contact: Vice President of Marketing at NEON
Executed marketing campaigns for film releases, coordinated promotional screenings, and developed brand positioning strategies.
Films: Origin (2023), Eileen (2023), Anatomy of a Fall (2023) 
(abridged for NDA compliance)

Capcut for Business (Pippit AI)
FINAL DELIVERABLE

Role: Project Manager | Director
Point of contact: Global Head of GTM at Bytedance
Product design and development project for CC4B's (CapCut for Business) beta platform CapCut Commerce Pro (now Pippit AI).
(abridged for NDA compliance)

Another Planet Entertainment
MIDTERM DELIVERABLE

Role: Project Manager | Director
Point of contact: Marketing Director at Another Planet
Research and analytics project for Another Planet, understanding the primary influential factors behind ticket purchases to improve marketing strategy.
Midterm: Overview, data collection progress.

Another Planet Entertainment
FINAL DELIVERABLE

Role: Project Manager | Director
Point of contact:: Marketing Director at Another Planet
Presented findings in-person to executives & representatives at Another Planet HQ in Berkeley.
(abridged for NDA compliance)

Goldenvoice
MIDTERM DELIVERABLE

Role: Project Manager | Director
Point of contact: Integrated Marketing Coordinator
Research and analytics project for Goldenvoice, understanding the factors behind conversion rates and price resistance for concerts and events.
(abridged for NDA compliance)

Linktree
MIDTERM DELIVERABLE

Role: Project Manager | Director
Point of contact: Social Content Manager at Linktree
Content creation and digital marketing project for Linktree, increasing UGC & Gen Z awareness. Generated 2 rounds of content.
(abridged for NDA compliance)

Deezer
MIDTERM DELIVERABLE

Role: Senior Adviser
Consumer research project for Deezer. Researched Gen Z's relationship with cultural identity, social media habits, and brand engagement. Analyzed findings to identify emerging trends and patterns.
(abridged for NDA compliance)

GU Energy

Role: Project Manager
Presented to: CEO, VP of Marketing, & VP of People and Culture at GU Energy
Conducted targeted research study on post-grad collegiate athletes’ nutritional habits and the role of sports nutrition in daily life to inform brand strategy and audience targeting.
(abridged for NDA compliance)

AMAZN HQ
MIDTERM DELIVERABLE

Role: Project Manager | Director
Points of contact: CEO & Marketing Director at AMAZN HQ
Developed brand growth strategy for AMAZN HQ. Midterm: Competitor and market analysis, audience activation and monetization plan, potential partnerships and campaigns.

Support Small Businesses & Artists (SSAB) Night Market
PROJECT SHOWCASE

Role: Event Coordinator | Project Member
Produced & marketed a large-scale outdoor market featuring 47 vendors, generating $10K+ in sales & attracting 1,000+ attendees in 4 hours.

AMAZN HQ
FINAL DELIVERABLE

Role: Project Manager | Director
Points of contact: CEO & Marketing Director at AMAZN HQ
Developed brand growth strategy for AMAZN HQ.
Final: Website analysis, wireframe recommendations, and merchandise ideas and mockups.

Amerisci Group

Role: Independent Consultant
Marketing strategy for Amerisci's plan to expand from B2B to B2C.
(abridged for NDA compliance)

BCEC EVP
PITCH PRESENTATION

Pitch presentation for the Vice President of External Affairs of Business Careers in Entertainment Club (BCEC).

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  • LinkedIn

© 2026 by Elaine Hong

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